Top 14 Startups developing AI for Games

Updated: Nov 18, 2025
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These startups use machine learning and artificial intelligence in video games to generate responsive, adaptive or intelligent behaviors (primarily in bots), similar to human-like intelligence.
1
DeepMind
Country: UK
DeepMind was acquired by Google as a leading ML startup and now acts as its mostly independent AI division. Its initial goal was to create strong artificial intelligence, which the developers hoped to achieve through the ability to play games (Atari, Go, chess, Dota) and control physical robots. DeepMind gradually took over all of Google's AI projects, including the LLM model and the Gemini chatbot. DeepMind was one of the first to develop multimodal intelligence, including language, code, images, video and 3D world generation. Furthermore, the startup continues projects of creating specialized machine learning systems for various industries, including medicine (drug development) and energy (energy optimization for Google's data centers).
2
Inworld AI
Country: USA | Funding: $125.7M
Inworld AI is a creative platform for AI-driven virtual characters, immersive realities, and metaverse spaces.
3
Arago
Country: Germany | Funding: $60.5M
Arago is a leading artificial intelligence company that helps businesses automate their IT processes through intelligent automation. Their product HIRO can manage processes such as IT infrastructure, software, applications, services, business processes, workflows, transactions and more.
4
Tianrang
Country: China | Funding: CN¥180M
Based on deep learning and other AI technology, Tianrang provides data analysis and smart solutions for enterprises.
5
Osmo
Country: USA | Funding: $32.5M
Osmo is a gaming company built around its proprietary Reflective Artificial Intelligence. It aims to create a new play movement to unleash the boundaries of the screen with the launch of its inaugural product, Osmo. Osmo expands the playing field and engages creative thinking and social interaction, allowing any object - pen and paper, you name it - to interact with the digital device.
6
Artificial Agency
Country: Canada | Funding: CA$22M
Artificial Agency is an AI firm that is pioneering generative behavior in gaming.
7
Mobalytics
Country: USA | Funding: $13.9M
Mobalytics is the first personal performance analytics for competitive gamers and esports.
8
Scenario
Country: USA | Funding: $6M
Scenario is a developer of application modeling 3D objects for the metaverse.
9
Latitude
Country: USA | Funding: $4.1M
Latitude develops AI-powered games designed for player freedom and self-expression.
10
Heroz
Country: Japan | Funding: ¥450M
Heroz develops mobile media, mobile marketing and SNS-related services. It has developed the most cutting edge artificial intelligence, “Ponanza” programme to play Japanese chess 'Shogi', which defeated an active professional player in a public match for the first time ever,
11
Zibra AI
Country: Ukraine | Funding: $2.2M
AI-generated 3D assets and visual effects for games, virtual worlds and experiences
12
Martian Lawyers Club
Country: UK | Funding: $2.2M
Martian Lawyers Club takes game personalization to the next level with the help pf generative AI.
13
Rival Theory
Country: USA | Funding: $18K
Rival Theory is an Artificial Intelligence company creating interactive digital humans based on real people.
14
Meeko.ai
Country: Sweden
Meeko.ai is a personalized assistant for gamers, powered by conversational AI. It helps players improve by offering advice and insights for different game situations, right when they need it, without leaving their game.
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Siddhant Patel
Editor: Siddhant Patel
Siddhant Patel is a senior editor for AI-Startups. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. Siddhant has a special interest in artificial intelligence and has spent a decade covering the rapidly-evolving business and technology of the industry. Siddhant graduated from the Indian Institute of Science (Bengaluru). When he’s not writing, Siddhant is also a developer and has a deep historical knowledge of the computer industry for the past 50 years. You can contact Siddhant at sidpatel(at)ai-startups(dot)pro