Aaru
Updated: December 27, 2025
Founders: Ned Koh, John Kessler, Cam Fink
Country: USA | Funding: $50M (+)
Founded: 2024
Website: https://aaru.com
Aaru creates AI models for social simulation and prediction that recreate the world using multi-agent approach. The startup's predictive model generates thousands of AI agents, each of which mimics human behavior using publicly available and proprietary data. For example, a model could include senior executives from corporations and federal organizations, simulating their decisions, and modeling the behavior of citizens or customer segment reactions. Aaru replaces traditional marketing research methods, which typically involve surveys and focus groups, by using agents to predict how groups in specific demographics or geographic regions will react to future events. The company also creates models for political parties and the public sector, predicting election results, candidate selection for public office and war victories. The company's clients include Accenture, EY, Interpublic Group and political campaigns.
Founded: 2024
Website: https://aaru.com
Aaru creates AI models for social simulation and prediction that recreate the world using multi-agent approach. The startup's predictive model generates thousands of AI agents, each of which mimics human behavior using publicly available and proprietary data. For example, a model could include senior executives from corporations and federal organizations, simulating their decisions, and modeling the behavior of citizens or customer segment reactions. Aaru replaces traditional marketing research methods, which typically involve surveys and focus groups, by using agents to predict how groups in specific demographics or geographic regions will react to future events. The company also creates models for political parties and the public sector, predicting election results, candidate selection for public office and war victories. The company's clients include Accenture, EY, Interpublic Group and political campaigns.
