Friend
Updated: December 12, 2025
Founder Avi Schiffmann
Country: USA | Funding: $7.9M (+)
Founded: 2025
Website: https://friend.com/
Friend develops AI necklace companion that is intended to boost users’ self-esteem through positive conversations. It also collects your memories, which (according to the developers) are encrypted in the circuit board and don't go to the cloud. The battery lasts for one day. The startup bets on agressive marketing - it spent $1.8M on the domain name Friend.com (that now hosts the chatbot) and $1M on subway ads. The device is criticized for its constant surveillance and declaring.
Founded: 2025
Website: https://friend.com/
Friend develops AI necklace companion that is intended to boost users’ self-esteem through positive conversations. It also collects your memories, which (according to the developers) are encrypted in the circuit board and don't go to the cloud. The battery lasts for one day. The startup bets on agressive marketing - it spent $1.8M on the domain name Friend.com (that now hosts the chatbot) and $1M on subway ads. The device is criticized for its constant surveillance and declaring.
