Onton
Updated: December 10, 2025
Founders: Zach Hudson, Alex Gunnarson
Country: USA | Funding: $9.3M (+)
Founded: 2022
Website: https://onton.com
Onton is developing AI-chat-based search engine for online furniture stores. The company uses so-called neurosymbolic architecture to overcome the hallucination problems inherent in LLM and provide higher-quality, logical search results. The startup's model can also be trained using real-world information that doesn't necessarily need to be included in product descriptions. For example, if you search for pet-friendly furniture, the model will learn and start return only furniture that is stain- and scratch-resistant. You can also upload an image to Onton's chat to generate a desired design for your home or office, and Onton will then select furniture based on it. The service also offers an infinite image generation canvas, where you can add existing images along with products you've found for inspiration.
Founded: 2022
Website: https://onton.com
Onton is developing AI-chat-based search engine for online furniture stores. The company uses so-called neurosymbolic architecture to overcome the hallucination problems inherent in LLM and provide higher-quality, logical search results. The startup's model can also be trained using real-world information that doesn't necessarily need to be included in product descriptions. For example, if you search for pet-friendly furniture, the model will learn and start return only furniture that is stain- and scratch-resistant. You can also upload an image to Onton's chat to generate a desired design for your home or office, and Onton will then select furniture based on it. The service also offers an infinite image generation canvas, where you can add existing images along with products you've found for inspiration.
