Simile
Updated: August 04, 2026
CEO - Joon Sung Park
Country: USA | Funding: $300M (+)
Founded: 2025
Website: https://www.simile.com/
Simile is building a foundation model that predicts human behavior in any situation, and a product that deploys it at scale. It creates simulated AI users for areas like marketing and product research. The startup’s stated mission of simulating “all eight billion people on earth, accurately and honestly” is preposterous — the whole reason to conduct market research is because humans are unpredictable, guided, as we are, by both emotions and reason.
Founded: 2025
Website: https://www.simile.com/
Simile is building a foundation model that predicts human behavior in any situation, and a product that deploys it at scale. It creates simulated AI users for areas like marketing and product research. The startup’s stated mission of simulating “all eight billion people on earth, accurately and honestly” is preposterous — the whole reason to conduct market research is because humans are unpredictable, guided, as we are, by both emotions and reason.
