Luma AI

Updated: November 25, 2025
Founders: Amit Jain, Alex Yu
Founders: Amit Jain, Alex Yu
Country: USA | Funding: $1.1B (+)
Founded: 2021

Website: https://lumalabs.ai/

Luma AI is an advanced generative platform for creating high-quality videos. The company's flagship Ray3 model is designed specifically for storytelling. The company claims it can think and reason visually, taking into account physical laws and scene coherence. Its Draft Mode enables rapid exploration of new ideas. Ray3 delivers incredible realism, image-to-video conversion, keyframing and editing controls. Content generation is available through a web interface and a mobile app. Companies can use the Luma API to access advanced image and video generation features with an easy-to-use endpoint. The company also enables the generation of 3D models from simple text or photographs. Luma AI conducts fundamental research into multimodal general-purpose intelligence (AGI).




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